
Use case:
Attribution Monitoring Tool
COMING SOON!
Challenges:
Getting a clear picture of your best performing acquisition channels requires clean attribution data
- Automated tracking does not mean your attribution is correct
- Sales managers are not incentivized to correct attribution data
- Offline channels require manual correction
- CRMs generally offer poor UI to rework attribution data
Capabilities:
Attribution is now monitored and corrected via a dedicated tool built with Airtable, on top of HubSpot
- View records with incomplete attribution
- View all attribution-relevant information in one place and update attribution in one click
- Send a Slack DM to the SDR or the AE working on the deal in 1 click
Outcomes:
Attribution data is now reviewed and corrected early, allowing for better resource allocation decisions
- 30 seconds to process one case: with the full picture in one view, Sales Ops processes changes on the spot or reminds the right Sales person in one click, reducing processing times to the minimum
- 100% attribution data reviewed each month: the market teams now get adjusted attribution data for the past month at the beginning of the new one, helping them make better allocation decisions, earlier
Get more accurate attribution