Automated LinkedIn Outreach
LinkedIn is great to find new leads. But it's also a closed platform disconnected from your CRM.
- Searching for leads matching your ICP
- Contacting large volumes of leads
- Taking out existing prospects or customers
- Coordinating efforts of multiple Sales reps
- Tracking and reporting campaign results
This process was automated by connecting LinkedIn outreach tool Expandi to HubSpot using Make.
- Create LinkedIn outreach campaigns
- Scale with multiple LinkedIn accounts in parallel
- Notify Sales reps on Slack when a lead answers
- Sync campaign results to HubSpot
The setup created is now used by multiple teams to scale their outreach efforts on LinkedIn.
- 5 LinkedIn accounts managed from employees in the Sales, Marketing and People teams, all centrally managed by one person
- 3,000 leads contacted with SDRs only engaging with warmed up leads that have already responded
- 12,000 manual tasks automated. Standard outreach tasks that used to take significant time away from SDRs before