Use case:

Individual CAC Calculation

COMING SOON!

Challenges:

Driving down costs of acquisition is fundamental; measuring and understanding them is a challenge

Complex calculation involving multiple data sources
Insights should reach Sales and Marketing
Getting insights down to channel or customer level is even harder and usually not performed regularly

Capabilities:

Calculate how much each customer cost to acquire and push this data back in your CRM

Consolidate costs information in Airtable
Automatically allocate costs based on defined logic
Push individual CAC result for each customer
Monitor CAC in CRM dashboards

Outcomes:

CAC is now turned into a metric that is regularly reviewed and acted upon

CAC insights delivered at the beginning of each month
Metrics include CAC, Payback time, and a breakdown of costs allocated
Analyze CAC at channel and customer level
CAC insights available to Sales and Marketing teams

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Leverage accurate CAC data