
Use case:
Individual CAC Calculation
COMING SOON!
Challenges:
Driving down costs of acquisition is fundamental; measuring and understanding them is a challenge
- Complex calculation involving multiple data sources
- Insights should reach Sales and Marketing
- Getting insights down to channel or customer level is even harder and usually not performed regularly
Capabilities:
Calculate how much each customer cost to acquire and push this data back in your CRM
- Consolidate costs information in Airtable
- Automatically allocate costs based on defined logic
- Push individual CAC result for each customer
- Monitor CAC in CRM dashboards
Outcomes:
CAC is now turned into a metric that is regularly reviewed and acted upon
- CAC insights delivered at the beginning of each month
- Metrics include CAC, Payback time, and a breakdown of costs allocated
- Analyze CAC at channel and customer level
- CAC insights available to Sales and Marketing teams
Leverage accurate CAC data