You Run It, You Build It

After the SaaS revolution comes the no-code revolution. No-code is going to transform how every operational function works in a company. In the near future, there will be builders in every department, whose jobs will be to turn work processes into workflows or apps.
In 2006, Amazon CTO Werner Vogels famously coined the statement “you build it, you run it”, which sparked the DevOps movement. Behind this, a simple idea: if developers eat their own dog food, they will build better solutions.
“The traditional model is that you take your software to the wall that separates development and operations and throw it over and then forget about it. Not at Amazon. You build it, you run it. This brings developers into contact with the day-to-day operation of their software. It also brings them into day-to-day contact with the customer. This customer feedback loop is essential for improving the quality of the service.”
The best builder is his own customer. When you are building to solve your own problem, it takes the guesswork out of the equation.
Today we are again seeing a convergence between Tech and Operations, but this time coming from Operations. And the key enabler behind this trend is technology, more specifically the emergence and rise of no-code.
No-code allows non-developers to build workflows, websites and web apps without writing code. Technology has become way easier to use because the code barrier is now gone:
And so a new wave of builders, very different from software developers, started emerging.
What will this new generation of builders build?
While the majority of the no-code community is staring at Bubble MVPs and pondering when no-code builders are going to replace software developers, we’d argue there is another, more exciting opportunity that is getting less attention: the long-tail of software use cases.
What is the long tail of software use cases? It’s the processes and process steps that eat up your time on a daily basis. These tend to be:
Every company has hundreds of these, and when they start growing these start to add up. As a result companies - even some you would expect to be tech savvy - end up with many employees swamped with repetitive manual tasks.
In 2023, can you really call yourself a tech company if no one outside your tech team leverages technology? It’s time to onboard the rest of your team by having them embrace no-code, low-code and APIs.
It’s time for the convergence between business and tech:
What sets apart great from average execution is nailing the details, improving and adapting as scopes change, leaving no stone unturned. Rinse and repeat until the raw diamond starts to shine. For the first time, no-code gives operators full control over every detail of their processes. We can’t wait to see what the best operators will invent with their newly acquired superpowers.